Tata Nano Car: Dream of People's Car Comes True

"Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of $ 2500. The dream of People's Car has come true.

Ultimately the most awaited and most talked Rs. 1 lakh Car in shape of Tata Nano, having the tag of world's cheapest Car, has been launched with much fanfare. Nano launched by Tata Motors is going to change the face of Indian automotive industry for the second time after the launch of Maruti 800 in the year 1983. Braking the technology barrier Tata Nano will open new vistas in Car segments in the automobile market.

It was the year 1908 when Ford Motor's Model 'T' was launched with a price tag $ 19,700 having the engine of 20 Horsepower (hp) and then in coming years Volkswagen's 'Beetle' (1956) and the British Motor's 'Mini' (1961) were launched having price of $ 11,333 and $ 11,777 respectively. These Car models brought the Car within the reach of millions of customers. Now exactly after 100 years in 2008 Tata Motors have launched 'Nano' having the price tag of $ 2,500 with an engine of 33 hp, making the cheapest Car ever made. So with the launch of Nano, Tata Motors has made India proud in the world and also proved the technological mettle of India.

People's Car Tata Nano will be made on the whole new line of experiments. According to the current production model the Car companies supply the completely built Car units to thier dealerships but Tata Motors, in spite of making the Nano Car itself, will take help from its dealers. Tata Motors will supply the Car kits to their dealers who will assemble these kits into the complete Car at their own established plants. If this experiment remains successful then this will set new benchmark for Car companies in making their production policies.

"It's a good historic moment for the Indian auto industry and also a proud one indeed that an Indian company took a step forward on this road. Its an upgradation for an auto wheeler rider to by a car now."

"It's good product but it's still too early to say whether it will overtake the 800 because it caters to a totally new market segment."

"The more, the merrier. Fundamentals of the two-wheeler industry are strong and Tata's car is not something which we are worried about."

"Meeting the proper quality standards and safety is not feasible at all in such a model."

"I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drives to great success with the Rs one lakh car, but it is not included in our plan."

The ex-showroom price of Tata Nano Car is Rs. 1 Lakh but the on-road price of Nano in Delhi would be around Rs. 1.25 Lakh after adding VAT, road tax and other local taxes.

Finally it is evident that this small wonder Tata Nano have set a new milestone in the history of Car making and would become a forerunner to a new era in automobile industry. After getting on the road Tata Nano has to prove its prowess to get safe, durable and efficient mean of transport and meet the requirement of common man for which the dream of this Car was seen. There would be around 2.5 lakh Nano cars rolling out every year. Under the purchasing capacity of middle income group this Car can affect the environment and the road transport may get thicker. So our government policy makers have to think about the decongestion on the road. However Nano Car by Tata Motors is going to give wings to the dreams of millions of people.