Mahindra & Mahindra is the most respected
company in India. For its SUV model 'Scorpio,' the comapany won the
National Award for outstanding in-house research and development.
Bolero, Commander, Voyager are the popular brands of the comapany in
automotive segment. .
| Year |
Milestones |
| 1947 |
In October, the first batch of 75 Utility Vehicles
(UVs) imported in CKD condition from Willys overland Export
Corporation. |
| 1949 |
Lease of 11,071 Sq. yards at Mazagaon from British
India Steam navigation. The first Willys Overland Jeep built in
India at the Assembly Plant , Mazagaon, Bombay (now Mumbai). |
| 1954 |
Manufacture of Vehicles undertaken in
collaboration with Kaiser Jeep Corporation and American Motors
Corporation. |
| 1962 |
Indigenous content of Jeep goes upto 70 per cent.
To centralise manufacturing operations, 137 acres of land purchased
at Kandivli. |
| 1965 |
FC 150 Petrol Trucks introduced. |
| 1967 |
Two wheelers drive Utility Vehicles introduced.
The 101" wheel base and Metal Body UVs introduced. Indigenous
content goes up by 97 per cent. |
| 1969 |
The start of vehicles export. Export of total 1200
UVs along with spare parts to Yugoslavia. Exported also to Ceylon,
Singapore, Philippines and Indonesia. |
| 1970 |
The contracts to export of 3304 vehicles, mainly
to Yugoslavia and Indonesia concluded. |
| 1971 |
Separate R&D section set up. |
| 1974 |
Maximiller campaign launched for the conservation
of fuel. CJ 4A was introduced with new transmission and axle ratio.
Collaboration agreement with Jeep corporation (subsidiary of AMC,
Detroit). |
| 1975 |
FC 260 Diesel light truck and CJ 500 D Diesel was
introduced with MD 2350 Diesel Engine. |
| 1979 |
The Government of India approves in principle,
technical collaboration with Peugeot (France) for the manufacture of
XDP 4.90 Diesel Engine. |
| 1981 |
The Nasik Trucks Assembly Plant and Peugeot Engine
Assembly Plant at Ghatkopar inaugurated. NC 665 DP Mini Truck rolls
out from Nasik Assembly Line. |
| 1983 |
FJ 460 model was introduced with 4 speed gear box.
Engine plant at Igatpuri formally inaugurated by Mr. Jean Boillot,
President of Automobiles Peugeot of France for the manufacture of
25,000 Peugeot and Petrol engines. |
| 1985 |
The New Mahindra Vehicle-MM 540 was launched in
Bombay. NC 640 DP with 4 speed gear box and Mahindra MM 440 was
introduced. |
| 1986 |
CJ 640 DP Vehicle introduced. |
| 1987 |
MM 540 DP metal Body Wagonette introduced. |
| 1988 |
M&M signed a MoU with Hyderabad Allwyn Nissan
Limited to form Mahindra Nissan Allwyn Ltd., as its associate
company with LCV operations in Andhra Pradesh. |
| 1989 |
The CJ 340 DP model was introduced. M&M and
Peugeot announced their tie up for the manufacture of Peugeot 504
pick up truck, BA 10 gear boxes and latest XD 3 diesel engines. M&M
acquired automotive pressing unit at Kanhe, from Guest Keen Williams
Ltd. |
| 1991 |
Introduced CJ 500 DI model with MDI 2500 A direct
injection diesel engines. M&M bags order to export 10,000 CKD
kits. Commander range of models: 650 DI, 750 DP/HT were also
launched with tremendous market response. |
| 1993 |
The Mahindra Armada was launched |
| 1995 |
Mahindra Nissan Allwyn Ltd. (MNAL) was merged with
M&M and Zaheerabad LCV operations becoming part of Automotive
Sector. FJ series of LCVs were shifted from Nasik to Zaheerabad.
Igatpuri Engine Plant received ISO 9002 certificate. |
| 1996 |
The new LCV model Cabking DI 3150 & Mahindra
Classic vehicles were launched. New Commander 5 Door Hard Top
introduced. |
| 1997 |
Commercial production of the
Ford Escort commenced at
Nasik Plant. License & Technical Assistance Agreement signed
with Mitsubishi Motors Corporation for Manufacture of SL Body at
Zaheerabad (Voyager with XD 3 and BA 10). Kandivli and Nasik plants
received ISO 9002 certificate from RW-TUV. |
| 1998 |
Die shop Inauguration at Nashik Plant 2-8/8/97.
Voyager was launched by the Chairman at Zaheerabad Plant on 12/11/97 |
Mahindra & Mahindra Limited (M&M), the
flagship company of US $ 2.59 billion Mahindra Group, has a significant
presence in key sectors of the Indian economy. M&M is one of the
most respected companies in India. The Company over the years has
transformed itself into a Group that caters to the Indian as well as
foreign markets with a presence in vehicles, farm equipment, information
technology, trade and finance related services, and infrastructure
development. Now, they have started with a separate Sector, Mahindra
Systems and Automotive Technlogies (MSAT) in order to focus on
developing components as well as offering engineering services.
Mahindra & Mahindra currently employs around 11,600 people and has
eight manufacturing facilities spread over 500,000 square meters. The
company has 49 sales offices that are supported by a network of over 780
dealers across the country. The company's outstanding manufacturing and
engineering skills allow it to innovate and launch new products
constantly for the Indian market. The "Scorpio", a SUV
developed by the company from the ground up, resulted in the Company
winning the National Award for outstanding in-house research and
development from the Department of Science and Industry of the
Government in the year 2003.
In the community development sphere, M&M has implemented several
programs that have benefited the people and institutions in its areas of
operations. On the auspicious occasion of its 60th anniversary, the
Company announced a range of CSR activities supported by a commitment of
1% of Profit after Tax for its CSR initiatives.
Mahindra
& Mahindra Ltd. (M&M)