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Surfindia » Automobile » Companies » Bajaj Auto Ltd.

Bajaj Auto Limited

"Inspiring Confidence"

Bajaj Auto Ltd. Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads.

Bajaj's Small Car in 2010
India's second largest bike manufacturer Bajaj Auto Ltd has announced to launch its concept car by 2010. The small 'Lite' will be in competition to Tata Nano which is tagged as world's cheapest car. This small concept car is being designed in collaboration with Renault and Nissan but it will not be for Rs 1 lakh. Bajaj Auto managing director Rajiv Bajaj said that the focus is on performance of the car rather than cost. Bajaj motors has clarified that mileage, maintenance and carbon emissions. are the sole objectives in this Lite's design.

Quick Facts
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works
  • Akurdi, Pune 411035
  • Bajaj Nagar, Waluj Aurangabad 431136
  • Chakan Industrial Area, Chakan, Pune 411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com
Segment and Brands

Products Brands
Motorcycles 4S 4S Champion Bajaj Avenger Pulsar 135
Bajaj CT 100 Bajaj Discover Bajaj Platina Platina DTS SI
Bajaj Pulsar Bajaj Pulsar DTSi PULSAR DTS FI 220 Kawasaki Ninja 250
Bajaj Sonic Bajaj Wind 125 Bajaj XCD 125 Discover 150
Boxer Caliber Caliber115 Pulsar 200 DTSi
Kawasaki Bajaj Eliminator KB RTZ KB100
KB125
Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Awards & Accolades

2005
  • Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design of the Year by Overdrive Awards.
  • 2004
  • Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive Awards.
  • DTS-i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive Awards.
  • Bajaj Pulsar DTS-i became Bike of the Year by ICICI Bank Overdrive Awards.
  • Wind 125 chosen as the Two Wheeler of the Year by CNBC AUTOCAR Awards.
  • Wind 125 chosen as the Bike of the Year by Business Standard Motoring.
  • 2003
  • Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the Year and Best Two Wheeler by BBC World Wheels Award.
  • Bajaj Pulsar 150 DTS-i chosen as Best Two Wheeler between Rs. 45,000 to Rs. 55,000 by BBC World Wheels Award.
  • Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs. 30,000 by BBC World Wheels Award.
  • Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO Automotive.
  • Bajaj Pulsar chosen as Bike of the Year by ICICI Bank OVERDRIVE Awards.
  • 2002
  • Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.
  • Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards.
  • 2001
  • Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

  • Sales Performance
    Sales 2004-05 (Nos.) 2003-04 (Nos.)
    Motorcycle 1,449,710 1,023,551
    Other two-wheelers 152,936 265,398
    Total two wheelers 1,602,646 1,288,949
    Three wheeler 222,053 229,182
    Total two & three wheelers 1,824,699 1,518,131
    Of the above, exports were:-
    Two wheelers 130,945 90,210
    Three wheelers 65,765 65,797
    Total Exports 196, 710 156,007

    Market Share

    Year ended 31 March Market (nos.) Market growth BAL (nos.) BAL's growth BAL's market share
    2005 5,217,996 20.9% 1,449,710 41.6% 27.8%
    2004 4,316,777 14.9% 1.023,551 17.9% 23.7%
    2003 3,757,125 31.3% 868,138 32.3% 23.1%
    2002 2,861,375 40.7% 656,018 55.4% 22.9%
    2001 2.033,196 - 422,016 - 20.8%

    Financials at a Glance
    Quarter Ended 31.12.05 Quarter Ended 31.12.04 Nine Months Ended 31.12.05 Nine Months Ended 31.12.04 Year Ended 31.03.05 (Audited)
    Segment Revenue
    Automotive 20020.4 16071.8 55054.0 42852.1 59338.9
    Insurance 9839.6 2917.4 20847.3 7303.1 14325.4
    Investment & Others 1074.8 873.9 3404.3 2818.3 4095.2
    Total 30934.8 19863.1 79305.6 52973.5 77759.5
    Less: Inter segment Revenue 57.3 39.2 211.6 245.4 290.7
    Net Sales/Income from operations 30877.5 19823.9 79094.0 52728.1 77468.8
    Segment Results
    Automotive 3069.5 1863.5 8067.0 5217.6 7233.4
    Insurance (259.3) 59.8 (363.9) 451.5 402.1
    Investment & Others 927.8 856.4 3139.3 2683.8 3877.8
    Total 3738.0 2779.7 10842.4 8352.9 11513.3
    Less: Interest 1.4 2.7 2.8 5.0 6.7
    Total Profit Before Tax 3736.6 2777.0 10839.6 8347.9 11506.6
    Capital Employed
    Automotive 9916.9 7931.6 9916.9 7931.6 9084.9
    Insurance 3853.7 3625.1 3853.7 3625.1 3355.7
    Investment & Others 53308.0 46392.0 53308.0 46392.0 47354.6
    Unallocable 1069.3 329.1 1069.3 329.1 (1729.9)
    Total 68147.9 58277.8 68147.9 58277.8 58065.3

    Milestones
    2005 Bajaj Avenger and Bajaj Wave launched.
    2004 Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with Wonder Geaf and Bajaj CT100 launched. Bajaj also unveils new brand identity, dons new symbol, logo and brand line.
    2003 Pulsar DTS-i and Bajaj Wind 125-The World Bike was launched. In the executive motorcycle segment, its Caliber 115 "Hoodibabaa!" was launched. 107,115 Motorcycles sold in a month.
    2001 Launches Pulsar and Eliminator.
    2000 Bajaj Saffire was introduced.
    1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant.
    1998 Kawasaki Bajaj Caliber rolls out of Waluj. Legend, India's first four-stroke scooter rolls out of Akurdi. Spirit launched


    Outlook
    Since 1986, there is a technical tie-up of Bajaj Auto Ltd. with Kawasaki Heavy Industries of Japan to manufacture state-of-art range of latest two-wheelers in India. The JV has already given the Indian market the KB series, 4S and 4S Champion, Boxer, the Caliber series, and Wind125.

    Kawasaki Heavy Industries is a Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840 crore). It has crafted new technologies for more than hundred years. The technologies of KHI have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, automation system, construction machinery, and of course high reliability two-wheelers.

    KHI has given the world its legendary series of 600-1200cc Ninja and 1600 Vulcan bikes. Straight from its design boards, the Kawasaki Bajaj Eliminator, India's first real cruiser bike, redefines the pleasure of "biking" in looks as well as performance.

    Company Flashback
    'Inspiring Confidence,' the tagline, has build up confidence, through excitement engineering, not only to domestic consumers but also internationally. Established just eight decades back in 1926 by Jamnalal Bajaj, the company has been vested with India's largest exporter of two and three wheelers, 196,710 units in 2004-05, a great 26 per cent jump over the previous year.

    Bajaj Auto Ltd. sales have increased by approximately 21 per cent in the year 2004-05, which exceeds Rs 65.4 billion, a record in the history of the company. The gross operating profit stands at Rs. 9.3 billion, again a record. The profits after tax of the BAL are close to Rs. 7.7 billion, and the pre-tax return on operating capital is at an impressive 80 per cent.

    The strength of the company is its quality products, excellence in engineering and design, and its ability to delight the customers. The Pulsar, introduced in November 2004, is continually dominating the premium segment of the motorcycle market, helping to maintain the market superiority. Discover DTSi, one more successful bike on Indian roads, is in the 'value' segment of the motorcycle market. It incorporates a high degree of power with fuel efficiency of a 100 cc motorcycle.

    BAL is committed to prevention of pollution, continual improvement of environment performance and compliance with all environmental legislation and regulations. They always believe in providing the customer 'value for money' and keeps an special eye upon quality, safety, productivity, cost and delivery.

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