Ford India, originally an American company
entered the Indian market with Ford Escort in the year 1988. The 2001
model Ford Ikon was a successful car on Indian roads. The company added
more happening brands to the market, such as Ford Fusion, Ford Fiesta,
Ford Mondeo and Ford Endeavour.
Quick Facts
| Founder |
Henry Ford |
| Country |
USA |
| Year of Establishment |
1903 (in India 1988) |
| Industry |
Automotive |
| Listings & its codes |
NYSE: F |
| Website |
www.india.ford.com |
| Global Website |
www.ford.com |
Segment & Brands of Ford India
Company Flashback
Ford Motor Company, an American company,
manufactures and sells automobiles worldwide. The company was launched
from a converted wagon factory with Rs. 28,000 cash from twelve
invesors. Henry Ford, the founder, was 40 years old when the company was
founded. Today, it is the largest family-controlled company in the
world. It has been in continuous family control for over 100 years.
Ford introduced itself in India in 1988 with its
Ford Escort model. Later in 2001 it was replaced by locally produced
Ford Ikon. Since then it has added Fusion, Fiesta, Mondeo and Endeavour
to its product line.
The company has invested heavily in India to give
the finest in automobiles. Rs. 1700 crore has been invested in
integrated manufacturing plant at Maraimalai Nagar, 45 kms from Chennai.
The plant is equipped with state-of-the-art Ford technology in an area
of 350 acres. It has a capacity of 100,000 vehicles per annum.